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Search Engine Cloaking » Bad SEO Habits

Sunday January 22, 2006 JST

Bad SEO Habits

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Occasionally, I will highlight company’s web sites that are doing things well, but usually it is a lot more fun to highlight a corporation that is doing things wrong. Wrong might be right sometimes, but here is what Google calls a bad idea: Avoid hidden text or hidden links. Don’t employ cloaking or sneaky redirects. Don’t send automated queries to Google. Don’t load pages with irrelevant words. Don’t create multiple pages, subdomains, or domains with substantially duplicate content. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. The thing to keep in mind is that there are some really really competitive areas of search on the internet. Generally, that competition only gets fiercer the more money is involved. For this reason, Banking and finance terms like “second mortgage” are extremely costly keywords averaging between five and seven dollars on Yahoo Search Marketing. With acquisition costs that high you had better spend some money on organic optimization. Well, Ditech.com did spend some time and perhaps money. The problem is they came up with a search engine no no in the process. If you did a Google search for home equity loan they are the 3rd result and 2nd company. Great Right? Well, not really, because they are engaging in some questionable optimization practices. If you disable JavaScript (I prefer to use the Web Developer Toolbar for Firefox) in your browser suddenly you will see a paragraph of text that is not visible when you normally visit the page.


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